Twitter is a tool, much like a pair of pliers. You don’t see people complaining that they don’t understand the proper use of a pair of pliers do you?
There is no proper use for a pair of pliers – they simply do what you need them to do. You may use them to grip tightly on to something, to crimp something, to turn something or to pull off that loose hangnail. There is no improper way to use a pair of pliers.
True, there are some things you can use pliers for that can be done better with other tools, but that doesn’t mean that you can’t get the job done with a pair of pliers.
Twitter has not purpose. It has no proper use. Like a pair of pliers, you have to understand how it works to get good use out of it, but it does nothing on its own.
Twitter can help you promote your business, but only if you have a promotion plan that utilizes Twitter well. Simply tweeting about your business won’t do any good unless you can make it interesting.
Too many people ran out and joined Twitter because they saw Oprah was doing it. As it turns out, Oprah doesn’t know what to do with it either. Joining Twitter could actually be a major misfire for Oprah as hundreds of thousands join only to find that nothing interesting happens on its own, you have to make it interesting.
Fitting in and understanding Oprah is no different than fitting in and understanding a new neighborhood, church, bar or school. You can’t just jump in and become the life of the party. You have to earn your way in. You must either be friendly or interesting. These are always the two ways to get noticed in any community.
If you are new to Twitter, I recommend getting on Facebook first and actually hooking up with people you really know before you try to make friends with strangers who might find you interesting.
paidContent.org posted this article about the struggles of Twitter to maintain its new members.
Twitter Still Having Problems Holding Onto New Users | paidContent.org .
