talkingDigital

Some people hear the word digital and they automatically translate it to mean hard data, or cold, clinical dots and binary format. But, through this or that power of transformation, you can always use digital technology to promote the arts, and indeed, some of the most beautiful arts have been coming from digital formats lately, thanks to new, complex but intuitive interfaces.

So what are some of the ways that you can do this, either as a person or as a brand for instance? The five follow techniques illustrate a few options, including setting up a YouTube channel, organizing your entire social media process, using cloud servers when possible, utilizing software suites, and using digital tools as a medium for practice.

Set Up a YouTube Channel

One of the easiest and most accessible ways to start promoting the arts as associated with your brand or company is by starting a YouTube channel – for example, look at the one Park West Gallery put together. You can do things like show interviews of curators, or show examples of your art, or tutorials about how you’ve made certain artistic advancements. With the right editing techniques, the videos themselves can even be considered art!

Organize Your Entire Social Media Process

As far as promotions in general go, establishing a social media presence is vital these days. That way all of your promotions come from the same point with the same voice, and all links are taken care of logically and professionally. The cleaner your digital social presence, the better looking you are as an artist, and the better the artists look that you’re collectively promotion. It’s almost difficult to separate the two these days!

Use Cloud Servers When Possible

Maintaining cloud servers is another interesting way to promote the arts. You can store pictures, videos, information, and whatever else you want on a cloud backup, and then give access to whomever needs it as required. This is a great way to both promote projects that are stored via the web, and also even to do collaborations across time and space.

Software Suites Are Great Learning Tools

And think of the power that something like Adobe’s Creative Suite gives people to express themselves. For a reasonable amount of money, amazing resources are available to promote both personal and professional artistic use – more than any time in history, now is when you can use computers to make what’s in your head into a real thing!

Using Digital Tools Saves Resources and Enhances Creativity

And finally, there are an amazing number of digital tools like styli and tablets that allow people to learn the arts with computers and electronics rather than resources like paper and pen. Though the medium is different, many of the techniques can be taught either way.

It’s no doubt that companies exist to sell a product. If you think about it, everybody’s selling a product, even if they’re not aware that they are doing it.

Starbucks has a presence through billboard, commercial, film, internet, mobile app and obviously their stores, among many other things. The reason they exist is to sell coffee, and other coffee related products. Just because you don’t own a Starbucks or any other business, doesn’t mean you’re not out there to sell a product.

Everyone’s Out to Sell

When you go to Facebook or Twitter, or Instagram, or when you write a blog, you’re doing it because you want a response. Nobody puts up a social media profile and then says…”Ehhh, I don’t want any friends…or followers.” It isn’t natural.

So in the way that Starbucks is selling coffee, you too are selling a product, and that product is you. The product would more specifically be your words if you were a writer, but the point is-the world is a giant network of cogs all working and moving as a giant commercial machine.

Now that it has been established that this is a natural way of life, let’s talk about some of the different ways that companies are using devices like the mobile phones that everyone owns to sell a product.

Text Messages are Bigger Than You Realize

What may have started out as an innocent way to chat with friends has developed an entire life of it’s own. Text messages are the form of communication preferred by Americans. In other countries, it is still popular to carry out conversation through messaging apps. The reason is because wireless companies in other companies haven’t made texting as affordable.

Today, companies on a global scale are realizing the power behind text messaging. The way that they use it can be very diverse, but it proves to make operating business more efficient, and it also helps to bring in more customers and boost sales.

Convenience Rules All

People are willing to pay a price for convenience, and the companies know this. Businesses that create mobile apps for customers to browse and buy products are generally way more successful. It’s much easier for a person to shop from their couch and have a product delivered than it is to get up, warm up the car, drive to a store, browse and buy their product, pack it up, and get it back home. Convenience wins almost every time.

Look at your phone right now. Do you have the mobile app for Target, Nordstrom Rack, Modcloth, or Kohl’s? This is how companies sell products. They study you intently and know what you want. It can be a little overwhelming to think about, but remember, everyone is out to sell something.