talkingDigital

CES 2010 has come to an end. We had a lot of fun and discovered a few diamonds in the rough.

3DTV was as good as can be expected, but still requires glasses. Some versions of 3D irritated our eyes while others required heavy active polarization glasses. Only the Sensio 3DTV technology impressed us by using simple glasses and had no visible flicker or offset images. Of course, we spent the least amount of time with it and it was the first 3DTV we tried so it is possible that it wasn’t really that much better. We left CES hoping that any video released in 3D format will also come with a 2D version. 3D is odd. It can improve an action film, but nobody needs to see Devil Wears Prada in 3D.

Sensio’s website

There were two digital cameras that highly impressed us. The Casio EX-FH100 high-speed camera with 10x zoom and the Kodak Play Sport HD waterproof pocket camcorder.

We were also impressed with the new Blue Microphone Mikey and Yeti products. The Mikey is the latest generation of Blue’s popular iPhone/iPod Touch microphone. It recorded beautiful sound and worked simply by plugging it in. The Yeti was Blue’s new USB microphone. The Yeti was very large and heavy, but it offered the ability to switch between condensers and adjust gain via two simple knobs. It also sounded great and was very heavy. It would make an excellent beginner or spare mid for podcasting.

Yeti by Blue Microphones

Blue Mikey iPod Touch/iPHone microphone

We will be going through our bags of press releases for quite a while. Keep an eye on talkingDigital for a lot more CES information over the coming weeks.

When it comes to covering CES we prefer quantity over quality. While we are at the show, we will not be making many posts to talkingDigital during the show. We prefer to do our in-depth articles after we get home and have time to ponder our opinions and test the products.

We are providing plenty of product updates and photos via our Twitter stream. We strongly encourage you to keep an eye on us there.

We will also be posting YouTube videos on our YouTube account.

Of course, after the show, we will be posting some excellent material that will not be found anywhere else. So, keep coming back to talkingDigital as well.

photo credit: [BarZaN] Qtr [Boston]

We are attending our seventh CES and our coverage will begin in less than 12 hours as we get on the road. Watch us on Twitter for live updates. We will also be posting photos to our Flickr account and posting updates here on talkingDigital.

Attending CES as press is quite fun. We enjoy the press parties, the free food, using the press room and the backroom demonstrations of future products.

If there is anything we don’t like about attending CES as press, it is the overwhelming barrage of email press releases.

The typical press release starts out thusly… “Another CES is upon is. We know your time is valuable, but we wanted to give you a special invitation to visit us at…”

Another favorite line is… “Our company is announcing an exciting new line of products that promise to change the way people (insert verb).

None of these press releases does much at all to attract our attention. I do read them, but I don’t care to follow up. If anything, these press releases are primarily tools for building brand recognition at the show.

Here are a few tips for creating a solid press release for CES and other big shows where schedules are limited.

Attach a picture – Sure it was proper etiquette five years ago to include a link rather than an attachment, but those days are gone. Virus writers have discovered far more effective methods of sending viruses and everyone who deserves to hear your message has broadband Internet. As long as the attachment is small (under 1MB) there is no real reason not to include a picture of the product.

Link to the product web page – Don’t just include a link to your company website, make sure there is a link to the exact product you are pitching.

Invite bloggers to cut and paste – Many bloggers are not trained in professional journalists. However, most of them have heard terms like fair use, plagiarism, and copyright and they fear falling on the wrong side of the law. If you invite bloggers to copy and past a well written article in the style of a third party blog post,  you may be more successful in getting the information picked up. If writers know that they have permission to use a well written article verbatim, lazy bloggers will likely do so.

Post video – Include a link to a video on YouTube of your product in action – if applicable. Make sure to use YouTube, not an obscure video service that may require a plug-in or long load times.

Keep it short, very short – If you make a compelling case to visit the website, we don’t need all of the product info in the press release. Pitch the product, get us interested, then close it up with contact information.

Press releases can be very effective, but only if they get the press interested in the product being pitched. If the press release is 800 characters with four hyperlinks and no pictures, there is a good chance it will never be read unless it says “Apple Announces New Tablet Device” in the subject line (don’t do that unless it’s true though).