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Pay-TV Companies Agree on Standards for Energy-Saving Set-Tops

Consumers who are looking for the best deal on their cable TV service and want to feel they are making a greener choice in the process will be pleased to learn that a voluntary agreement has been put in place to reduce carbon dioxide emissions by more than 5 million metric tons per year.

The deal, which involves the cable and consumer electronics industries, as well as the Department of Energy and energy efficiency groups, creates voluntary energy efficiency standards for set-top boxes.

The agreement includes set-top boxes from cable, satellite, and telephone companies. It runs until 2017, and requires the industry to make model-specific set-top box energy use information available to the public.

An annual independent audit must be conducted to make sure the boxes are working at the levels that are outlined in the agreement. The Energy Department will have the authority to test the set-top boxes under the Energy Star verification program.

New set-top box standards will save electricity

The new standards will boost the energy efficiency of set-top boxes by between 10 and 45 percent by 2017. According to the Energy Department, the set-top box efficiency standards will save enough electricity over the course of a year to power 700,000 homes.

This work outs to more than $1 billion in savings per year, and could grow with the increase in popularity of whole-home devices and higher demand for DVRs and HD set-tops over time.

Managing energy consumption is a priority for consumers

Americans are not likely to give up their cable TV or their electronic gadgets anytime soon, which means that managing their consumption will become more of a priority in the months and years to come. The cable industry has an interest in providing a positive experience for consumers so they will continue to subscribe to its services.

With more households having to keep a close eye on their budget, the news that they can will be able to see real savings while continuing to keep their cable service will no doubt be very welcome.

The energy-saving set-top boxes will appeal to consumers who are inspired more by the idea of keeping costs down than saving the environment. For subscribers who want to make a greener choice about their entertainment, the energy-saving boxes should appeal to them as well.

16

01 2014

Why SEO Education Is Invaluable for All Business Owners

Search engine optimization, or SEO, is a phrase that may cause people who are not in IT to shudder and others to cock their head to the side in confusion. It’s not necessarily easy to understand for those who don’t have to work with it day in and day out.

But if you have a business and a website, SEO should become your new best friend. Without it, your company is unlikely to grow. SEO is essential because it’s how the Internet ranks your website in search engine results.

If you want to grow your brand, you have educate yourself on the ins and outs of SEO. The first thing you may need to know is how SEO technology benefits your business.

SEO creates visibility

In a nutshell, SEO means your website is relevant. The higher your page ranks, the closer to the top of Internet searches it appears. Think of it like this: When you perform an Internet search for a specific company, don’t you usually choose the first one you see?

And why is that? Because if it’s the first result the Internet provides you, it must be a good one. Chances are you don’t scroll down to the bottom of the search page and choose the 89th search page — or even the third — to click on.

With SEO, your website has the capability to make it closer to the front of these search engines, which means your business gains visibility.

Consumer confidence

If your SEO techniques are solid, your business will appear in numerous searches. This gives your business consumer confidence.

Most Internet users rely on more than one search for target keywords. When they see your business name appear on more than one of these searches, this builds their confidence in you.

For example, it’s been demonstrated that more than half of searchers use the first three results of any given Internet search. That’s how important search optimization is for your company’s brand.

SEO education

Now that you know what makes SEO so useful to your business, you need to educate yourself about how it works. This might mean investing in a company that specializes in SEO techniques that can help you build your brand.

SEO is one of the most important facets of conducting business today. Without it, your firm will become obsolete in terms of Internet searches and brand-building ability.

Since most company owners haven’t the time to take on another project, hiring SEO professionals is a growing trend. You’ll receive not only a first-hand education on the inner workings of SEO, but the best possible optimization for your brand and business — driven by those who know the process intimately.

16

01 2014

4 Apps and Programs Which Boost Fitness and Health

It’s a new year, and with it comes New Year’s Resolutions to be healthy and fit. While that might seem a tad cliche, this year you can achieve your goals with a little help from technology.

But there are so many fitness tools available online these days that it can be hard to separate the good from the bad. Don’t worry, though. Tere are plenty of great choices available if you know where to look. Here are four of the best health-related programs and apps:

1. Fitbit

This little device has big benefits. Wear it on your hip and it helps track all sorts of bio-metrics: how many steps you take each day, the calories you’ve burned, and your weight. It also tracks your sleep — perfect for people with a variety of sleep-related ailments.

One of the main reasons the Fitbit is so popular is because the website lets users connect with each other. You can compare your progress to your friends and family, or even just other Fitbit users. It’s a great way to find motivation and support.

2. Map My Run

Just as the name implies, this program keeps track of your jogging routes around town. There are more than 70 million routes to choose from or you can create your own.

It’s easy to track your progress on your computer or the associated app. You can also compare your progress with other users. You can even organize runs in your community. If being fleet of foot is your preferred method of staying fit, this is the tool for you.

3. Zombies, Run!

Some people need motivation when running, and what’s more motivating than being chased by zombies? Zombies, Run! is an app for both Android and iDevices that incorporates jogging in real life with a game where you’re running around fighting for survival in the zombie apocalypse.

The game part features a story, resource management and the ability to create your own soundtrack. The fitness part includes a log, statistics and the ability to share your progress on social media. If you like zombies, or are just looking for a fun way to spice up your workout routine, Zombies, Run! will get your moving.

4. My Fitness Pal

One of the most popular weight-loss programs around, My Fitness Pal helps you shed pounds the healthy way. It’s a giant nutritional database and calorie counter. You can easily track what you eat, as well as learn how to make healthy, nutritional choices each day. Best of all, it’s free.

The site provides no gimmicks or dieting fads. It simply helps you eliminate the junk from your diet. But it’s not all negative — the site also helps you add healthy food, including nutritional supplements such as whey protein. You’ll develop healthful habits in no time.

A good diet. Plenty of exercise. How to be fit isn’t exactly a secret, but that doesn’t mean it’s easy, either. Fortunately, these apps and programs are here to help you get informed, stay motivated and achieve real results. So this new year, don’t just make a resolution. Make a commitment to use technology to make a real change.

16

01 2014