talkingDigital podcast episode 003 – Newspaper Rant
Podcast: Play in new window
This podcast is a rant. The day I recorded this podcast I had sat in on a roundtable discussion with a group of journalism (newspaper) professionals. After listening to them discuss the struggles of the newspaper industry and advertising, I decided to ask their opinions on social media.
As soon as they began talking I wished that I had a tape recorder running. It was very surprising to discover that social media is not a part of new media – according to the participants who can’t figure out how to get their readership back.
I really messed up the episode number this week. As you will hear, I did the podcast shortly before 2am and I was a little nutty. The episode should be interesting. Few things are better than an rant recorded at 2am.
You have great points Adam! It used to be that journalists would bust their butts to get a story… think Clark Kent… If journalists would get out there and find the story, the papers would be fine. In the SEO world, the motto of “content is king” has been pounded in my head for years to rank top, the same applies to print papers. Provide great content, and the readership will follow.
On a separate note, I’ve got a newspaper rant of my own in the works… Mine is in written form, but many pages long.. maybe I’ll podcast it like yours.
Matt
Rants are great! Would love to see or hear yours too Matt. Adam, nice job illustrating to the old school folks how they can try and stay relevant. Your examples were clear and practical. Will they listen? Time will tell. Thanks.