Posts Tagged ‘business’

Why SEO Education Is Invaluable for All Business Owners

Search engine optimization, or SEO, is a phrase that may cause people who are not in IT to shudder and others to cock their head to the side in confusion. It’s not necessarily easy to understand for those who don’t have to work with it day in and day out.

But if you have a business and a website, SEO should become your new best friend. Without it, your company is unlikely to grow. SEO is essential because it’s how the Internet ranks your website in search engine results.

If you want to grow your brand, you have educate yourself on the ins and outs of SEO. The first thing you may need to know is how SEO technology benefits your business.

SEO creates visibility

In a nutshell, SEO means your website is relevant. The higher your page ranks, the closer to the top of Internet searches it appears. Think of it like this: When you perform an Internet search for a specific company, don’t you usually choose the first one you see?

And why is that? Because if it’s the first result the Internet provides you, it must be a good one. Chances are you don’t scroll down to the bottom of the search page and choose the 89th search page — or even the third — to click on.

With SEO, your website has the capability to make it closer to the front of these search engines, which means your business gains visibility.

Consumer confidence

If your SEO techniques are solid, your business will appear in numerous searches. This gives your business consumer confidence.

Most Internet users rely on more than one search for target keywords. When they see your business name appear on more than one of these searches, this builds their confidence in you.

For example, it’s been demonstrated that more than half of searchers use the first three results of any given Internet search. That’s how important search optimization is for your company’s brand.

SEO education

Now that you know what makes SEO so useful to your business, you need to educate yourself about how it works. This might mean investing in a company that specializes in SEO techniques that can help you build your brand.

SEO is one of the most important facets of conducting business today. Without it, your firm will become obsolete in terms of Internet searches and brand-building ability.

Since most company owners haven’t the time to take on another project, hiring SEO professionals is a growing trend. You’ll receive not only a first-hand education on the inner workings of SEO, but the best possible optimization for your brand and business — driven by those who know the process intimately.

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01 2014

Lumigrate Podcast 006 – All About Facebook, part 2

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This is the second half of our discussion about Facebook with a panel of guests from the Grand Junction Business Incubator Center.

In this episode, we discuss some of the more advanced concepts of Facebook and we break them down and try to explain them on a basic level. We discuss Facebook pages, who should not use Facebook, how to handle negative feedback and much more.

As a bonus, here’s a link to some of the material we edited out of the interview. Some of it was deep conversation about Facebook that could not, by any stretch of the imagination, be defined as basic. Other segments were simply goofy bloopers.

For more discussion about how to get the most out of social media, visit Lumigrate.com.

Insulation has been installed in the talkingDigital studios

Today the cellulose guys came and installed the insulation into the podcast studio. It is very weird how quiet the building is now. I hope the echo is still suppressed as much once the drywall is installed.

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06 2010