Posts Tagged ‘app’

Different Ways Companies Are Using Mobile Devices to Sell Products

smartphone by IntelFreePress

It’s no doubt that companies exist to sell a product. If you think about it, everybody’s selling a product, even if they’re not aware that they are doing it.

Starbucks has a presence through billboard, commercial, film, internet, mobile app and obviously their stores, among many other things. The reason they exist is to sell coffee, and other coffee related products. Just because you don’t own a Starbucks or any other business, doesn’t mean you’re not out there to sell a product.

Everyone’s Out to Sell

When you go to Facebook or Twitter, or Instagram, or when you write a blog, you’re doing it because you want a response. Nobody puts up a social media profile and then says…”Ehhh, I don’t want any friends…or followers.” It isn’t natural.

So in the way that Starbucks is selling coffee, you too are selling a product, and that product is you. The product would more specifically be your words if you were a writer, but the point is-the world is a giant network of cogs all working and moving as a giant commercial machine.

Now that it has been established that this is a natural way of life, let’s talk about some of the different ways that companies are using devices like the mobile phones that everyone owns to sell a product.

Text Messages are Bigger Than You Realize

What may have started out as an innocent way to chat with friends has developed an entire life of it’s own. Text messages are the form of communication preferred by Americans. In other countries, it is still popular to carry out conversation through messaging apps. The reason is because wireless companies in other companies haven’t made texting as affordable.

Today, companies on a global scale are realizing the power behind text messaging. The way that they use it can be very diverse, but it proves to make operating business more efficient, and it also helps to bring in more customers and boost sales.

Convenience Rules All

People are willing to pay a price for convenience, and the companies know this. Businesses that create mobile apps for customers to browse and buy products are generally way more successful. It’s much easier for a person to shop from their couch and have a product delivered than it is to get up, warm up the car, drive to a store, browse and buy their product, pack it up, and get it back home. Convenience wins almost every time.

Look at your phone right now. Do you have the mobile app for Target, Nordstrom Rack, Modcloth, or Kohl’s? This is how companies sell products. They study you intently and know what you want. It can be a little overwhelming to think about, but remember, everyone is out to sell something.

21

01 2016

Palm Pre review – my second full day of Pre use

The title of this review is a little misleading. While I am celebrating my second full day of Pre ownership, I have not used the Pre exclusively for those two days. I am using both my Centro and the Pre. I am in the process of selling my business and the buyer is going to continue using the Centro and Agendus setup that I have been using for the past eight years until he gets a grasp of how the business runs, at which point he will likely change phones and scheduling systems.

So, I  am using the Centro for business but the Pre for personal, church and other professional projects I continue to work on.

While I haven’t used the Pre exclusively, I have had a lot of time to play with it and try to understand how to use it as a tool which is what I bought it for.

I believe that I made it clear all along that I did not expect the Pre to be an iPhone, nor did I want it to be an iPhone. I wanted a smartphone that had a practical edge and a slick interface. I have played with the Storm, the Instinct and the HTC Touch models and they all are very good at trying to look like iPhones in the marketing but failing miserably in reality. I would almost consider them bait and switch phones.

The Pre had attracted me from the beginning because it pays homage to the iPhone. But it also pays homage to the Blackberry and Palm.

Today I noticed the Pres imperfections but I also realized what may be its greatest strength.

Let’s discuss the Cons first…

CONS:

Web browsing is a little quirky -Pages do load fast and render very nicely. However, I do miss the iPhone’s ability to automatically zoom in on a given portion of a website. You do a lot of multi-touch pinching and sliding to get navigate through the page. It seems that you either zoom in or out too far. I think this is partly due to the smaller screen size.

The rendering of iGoogle and talkingDigital is pretty much horrible. The page is rendered into tall, thin columns. They can be read, but the pages are not pretty at all.

Copy and Paste exists on the Pre, but it needs a lot of fine tuning. It does not work at all in web browsing and holding the shift key while dragging feels odd. Remember the first time you tried to drag your mouse across text to select it and it seemed like you just couldn’t get it right? Remember that frustration? I feel that way when I try to copy and paste on the Pre.

That said, there is a lot to be said about having a tactile keyboard. Copy and pasting long URLs is one thing, but the main reason people needed copy and paste on the iPhone was because typing even a short sentence on the horid onscreen keyboard is a five minute task. With the Pre, retyping a few words is no big deal. I can type entire sentences without looking at the keyboard.

I miss the D-Pad – The touchscreen is great but how much harder would it have been to add a small trackball or D-pad to move the cursor around? Correcting typing mistakes is a little annoying when you can’t move the cursor back one character at a time. Even if it could be done using gestures, it would be better than trying to drag your finger to the exact spot. Typically, I drag the cursor within a couple spaces of where I make the mistake, then backspace a few characters and retype.

I would also like an undo option in the edit system. I don’t remember the exact reasons, but I have run into two situations where a CTRL+Z would be helpful.

The Pre powers off after the allotted amount of time to save power. The only way to wake it up is to tap the power button in the upper right corner, or tap the space bar on the keyboard. It would be nice if tapping twice on the “center button” would wake the device.

Now for my biggest gripe – the app catalog. Actually, the catalog itself is very nice. It shows a lot of promise as it is arranged nicely and every app offers the ability to try before you buy. Installing the apps also happens seamlessly and quickly. I think that the app catalog is a easy to use as the iTunes app store. BUT!!!! There are no prices listed anywhere. You have no idea whether an app is free or $1000. Currently the app catalog is in beta, but the lack of prices makes me extremely nervous to tap the download button.

The first thing you do when you setup the Pre is create a Palm account. Does this account tie you to a place where any apps will be billed to your Sprint account? There isn’t anywhere on the Palm or Sprint website or on the Pre itself to log into your Palm account to see what the Palm account settings are all about. It is very mysterious.

It may seem like I have nothing but gripes, but remember, that was the CONS.

Now for the pros…

PROS:

Background processes are beautiful – Go ahead, play halfway through a game, log into the forums on a website, create half a memo, Google how to spell something before you send it in a text message. You can keep as many apps open and running as you want. Today, I was monitoring Twitter via an app called Spaz, looking for answers on the absence of prices on the app catalog in the forums at Precentral.net and watching my Facebook. I think at one point, I noticed that I had five apps open and I was using them in the exact manner that I use the taskbar in Windows.

At this point I sent out a mini review on twitter, “The Pre’s ability to run background processes makes the iPhone feel like a palm.”

I had to laugh when I watched the video on Apple’s website about the new iPhone 3Gs. After just a day of enjoying the background apps, the iPhone video actually looked clunky as the demonstration showed that you had to hit the home key (button) in between each step. Background processing itself really is the Pre’s killer app.

My daughter beth with her new baby cousin - taken with Palm Pre and flash. Click on the image for full resolution shot.

My daughter beth with her new baby cousin - taken with Palm Pre and flash. Click on the image for full resolution shot.

The camera is also better than average – There are a lot of complaints about the quality of the camera. True, the camera is not that great, however the flash makes all the difference. Some people pick on it, but anyone who is expecting Speedlite performance from an LED flash will always be disappointed. I feel that, when compared to the iPhone 3Gs, I would rather have a flash than auto focus.

Over the next few days, I hope to learn a few more tips and tricks. I have read the manuals and watched the training videos on the features. So far, it is such a simple device to use, it appears that there isn’t much more to learn.

I will try to add some media files. We did watch some YouTube yesterday and that worked as well as it does on the iPhone.

I did have a problem reading a PDF attachment someone sent me, so I will try a few more similar tasks to see what the Pre’s current limits are, but overall it is better than I expected for a first generation phone.

When compared to the iPhone 1.o or the G1, the Pre shows that Palm has learned from their competitors’ mistakes. The Pre generally feels like a 1.7 device. It has its limitations, but every major problem I have (such as navigation,  the app catalog prices and selecting text) can easily be addressed with future software and firmware updates.

I expect big things from the Pre. Not just because I want Palm to succeed, but because the Pre is proving itself to be serious smartphone sweetness right out of the gate. I consider it equally as revolutionary to the future of smartphones as the Treo 600 was at its launch.

08

06 2009