3 Ways Digital Video Is Changing the World

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Digital video and online video have been two hot trends, and there are multiple ways that this relatively new technology is bringing a change to the world. Here’s what we see happening now, and in the future, when it comes to this innovation.

1. Cord-cutting

People are “cutting” their cables virtually, when it comes to television and video. The term is a bit misleading, however, when it comes to what actually happens. Most people who discontinue cable television service will still get their Internet services through the same cable, but the point is, people are cutting costs by watching television, movies, and video clips online.

2. Simple answers

Did you know that YouTube is the world’s second-largest search engine? That opens an entirely different realm of possibilities when it comes to getting answers to people who can’t read or can’t visualize instruction.

3. Education

The cost of traditional college education has absolutely skyrocketed, and it’s reached an epidemic problem in America. The costs of tuition, living and books has escalated to the point where only the wealthiest citizens can afford to pay for it out of pocket, and the middle or lower class students who have to take loans are realizing that it’s not a good trade financially. Student loan debt in America stands at $1 trillion, and is rising, unfortunately.

At the same time, the bandwidth of the Internet and the scope of people’s devices, combined with the decreased cost of video creation and production, have led to an exciting revelation in education: it’s going online. It makes sense that the industry would consolidate in this manner. Why should 10,000 professors be giving the same speeches on any given day, when the five best professors could be giving it online, at a greatly reduced cost?

As a result, online video in the realm of education is becoming very popular. In many technical trades such as computing, it’s a natural fit. If you want to get IT training videos for Microsoft certification, there’s no better place to do it than on a computer. Being able to switch between video training and actual application of the learning is a natural fit. There are hundreds of educational uses of online video, and we’re only beginning to scratch the surface here.

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Jennifer Gretson

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01 2014

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